College students’ biomechanical behavior on online music purchase intention a mediating role model
Abstract
The biomechanical behavior of college students, particularly their physical interactions with digital devices, significantly influences their intention to purchase online music, with the perceived ergonomic value of online music platforms playing a crucial role in this influence process. College students’ perception of online music is closely related to their biomechanical habits, such as posture, hand-eye coordination, and repetitive motion patterns during device usage. This study establishes a mediating model to investigate the relationship between college students’ biomechanical behavior and their intention to purchase online music. The findings indicate that factors such as ergonomic comfort, movement efficiency, and physical fatigue positively predict college students’ intention to purchase online music. Perceived ergonomic value acts as a mediator between biomechanical behavior and purchase intention, partially mediating the impact of physical comfort, movement efficiency, and fatigue reduction on online music purchase decisions. This study highlights the importance of integrating biomechanical principles into the design of online music platforms to enhance user experience and purchase intention.
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