Social business, artificial intelligence, and sustainability: An integrated approach for the future
Abstract
The paper scrutinizes the social business model in light of current and impending challenges within the capitalist system. It emphasizes the integration of this model into a civil economy oriented toward public well-being, illustrating how it effectively addresses environmental, social, and economic issues while ensuring economic sustainability. The strategic utilization of Artificial Intelligence (AI) to optimize resources and enhance production efficiency is explored as a pivotal element in achieving sustainable development goals. The article then presents a case study—Madri Leone, a winery in Puglia, Italy—run by two sisters. This case study serves as a concrete example of success, combining family tradition, social commitment, and sustainable practices. In summary, the primary objective of this contribution is to demonstrate the compatibility of the social business model with the current and future socio-economic context. It highlights the model’s potential to contribute significantly to the resolution of social and environmental challenges while maintaining economic sustainability.
References
Bornstein D. How to Change the World: Social Entrepreneurs and the Power of New Ideas. Oxford University Press; 2004.
Yunus M. Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs. PublicAffairs; 2010.
McAfee A, Brynjolfsson E. The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W. W. Norton & Company; 2014.
Ferilli S, Girardi E, Musto C, et al. Artificial Intelligence in the Service of Sustainable Development (Italian). Cnr Edizioni; 2021.
Genovesi A. Bruno L, Zamagni S. Civil Economy Lessons (Italian). Vita e Pensiero; 2019.
Sumner A. Where do the Poor Live? World Development. 2012; 40(5): 865-877. doi: 10.1016/j.worlddev.2011.09.007
Sen A. Development as Freedom. Oxford University Press; 1999.
Zietlow JT. Social entrepreneurship: Managerial, finance and marketing aspects. Journal of Nonprofit & Public Sector Marketing. 2001; 9(1-2): 19-43. doi: 10.1300/J054v09n01_03
Dees JG, Anderson BB. For-profit social ventures. International Journal of Entrepreneurship Education. 2003; 2(1): 1-26.
Dees JG, Anderson BB. Framing a theory of social entrepreneurship: Building on two schools of practice and thought. In: Mosher-Williams R (editors). Research on Social Entrepreneurship: Understanding and Contributing to an Emerging Field. Association for Research on Nonprofit Organizations and Voluntary Action; 2006. pp. 39-66.
Dees J, Gregory E, Economy P. Enterprising Nonprofits: A Toolkit for Social Entrepreneurs. John Wiley & Sons; 2002.
Dees J, Gregory E, Economy P. Strategic Tools for Social Entrepreneurs: Enhancing the Performance of Your Enterprising Nonprofit. John Wiley & Sons; 2004.
Yunus M. Creating a World without Poverty: Social Business and the Future of Capitalism. Public Affairs; 2007.
Porter ME, Kramer MR. Creating shared value: Redefining capitalism and the role of the corporation in society. Harvard Business Review. 2011; 89(1/2): 62-77.
Porter ME, Kramer Mark R. The link between competitive advantage and corporate social responsibility. Harvard business review. 2006; 84(12): 78-92.
Yunus M, Moingeon B, Lehmann-Ortega L. Building Social Business Models: Lessons from the Grameen Experience. Long Range Planning. 2010; 43(2-3): 308-325. doi: 10.1016/j.lrp.2009.12.005
Polak P. Out of Poverty: What Works When Traditional Approaches Fail. Berrett-Koehler Publishers; 2008
Osterwalder A, Pigneur Y. Business Model Generation. John Wiley & Sons; 2010.
Deere J. The Precision Farming Guide for Agriculturists. Deere & Co; 2003.
Uphoff N. Agroecological Innovations: Increasing Food Production with Participatory Development. Routledge; 2001.
Michelini L, Fiorentino D. New business models for creating shared value: social and inclusive business (Italian). Impresa Progetto-Electronic Journal of Management. 2011; 1.
Copyright (c) 2024 Federico de Andreis, Ubaldo Comite, Alba M. Gallo, Diana M. Andone, Giacomo Ciaschi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Submit a Paper
