Striking a balance: Resolving conflicts of interest in Hong Kong’s insurance market

  • Zion Lee Programme Manager (Applied Learning), Division of Hospitality and Applied Learning, Hong Kong College of Technology, Hong Kong, China
Keywords: Hong Kong insurance; insurance conflicts; commission transparency; regulatory reforms
Ariticle ID: 81

Abstract

Hong Kong’s insurance sector plays a vital role in the city’s robust financial landscape, contributing significantly to the economy and serving essential individual protection needs. However, ongoing governance is required to address issues that could undermine consumer confidence and market integrity. The article examines key conflicts of interest in Hong Kong’s insurance industry, including misaligned sales incentives, misleading information from agents, and a lack of commission transparency. It proposes regulatory reforms such as standardized commission disclosure and the development of a “Policy Comparator” tool to empower customers and promote ethical practices. By implementing these evidence-based solutions, the insurance industry can enhance transparency, reduce information asymmetries, and incentivize suitable recommendations. Cooperation among regulators, insurers, and consumer advocates remains critical to maintaining responsiveness to emerging risks and upholding customer-centric standards. Leveraging technology-enabled reforms, Hong Kong’s insurance sector is well-positioned to thrive while safeguarding vulnerable policyholders and public confidence in this crucial financial pillar.

References

HKTDC Research. Financial services industry in Hong Kong. Available online: https://research.hktdc.com/en/article/MzEzOTI4MDY3 (accessed on 1 March 2024).

Insurance Authority. Insurance Authority releases provisional statistics of Hong Kong insurance industry in 2022. Available online: https://www.ia.org.hk/en/infocenter/press_releases/20230310_1.html (accessed on 1 March 2024).

Leijen I, van Herk H. Health and Culture: The Association between Healthcare Preferences for Non-Acute Conditions, Human Values and Social Norms. International Journal of Environmental Research and Public Health. 2021; 18(23): 12808. doi: 10.3390/ijerph182312808

Sanderson J, Cann C. Understanding and comparing information asymmetries in financial services markets. Journal of Economic Surveys. 2020; 34(2): 369-400.

Schwarcz D. Regulating consumer demand in insurance markets. Vanderbilt Law Review. 2010; 61(1): 23-70. doi: 10.5553/ELR221026712010003001003

Tennyson S. Consumers’ insurance literacy: Evidence from survey data. Financial Services Review. 2008; 17(3): 193-211.

Schwarcz D. Intermediary conflicts. Journal of Law, Economics, and Organization. 2015; 31(3): 589-616.

Babiarz P, Fuchs VR. The demand for extended health insurance in Germany: An analysis of take-up rates and adverse selection patterns. Health economics. 2012; 21(11): 1304-1317.

Cummins JD, Doherty NA. The economics of insurance intermediaries. The Journal of Risk and Insurance. 2006; 73(3): 359-396. doi: 10.1111/j.1539-6975.2006.00180.x

Kunreuther H, Ginsberg R, Miller L, et al. Disaster Insurance Protection: Public Policy Lessons. A Wiley-Interscience Publication; 1978.

Araullo K. Hong Kong insurance sector posts yearly rise in complaints driven by medical policies-ICB. Insurance Business Asia. Available online: https://www.insurancebusinessmag.com/asia/news/breaking-news/hong-kong-insurance-sector-posts-yearly-rise-in-complaints-driven-by-medical-policies--icb-451403.aspx (accessed on 1 March 2024).

Fan X, Lau KH, Yiu CY. Price disclosure and customer switching in life insurance markets: Quasi-experimental evidence from China. Journal of Risk and Insurance. 2022.

ICAC. Defendant charged by ICAC in dummy insurance agents commissions fraud case faces 19 additional charges. HKSAR-press releases. Available online: https://www.icac.org.hk/en/press/index_id_1534.html (accessed on 1 March 2024).

Kumar S. 4 Common Insurance Mis-selling Techniques of Insurance Agents. Insurance Samadhan. Available online: https://www.insurancesamadhan.com/blog/4-common-mis-selling-techniques-of-insurance-agents/ (accessed on 1 March 2024).

Shavshukov VM, Zhuravleva NA. National and International financial market regulation and supervision Systems: Challenges and solutions. Journal of Risk and Financial Management. 2023; 16(6): 289. doi: 10.3390/jrfm16060289

Luo X, Tong S, Lin Z, et al. The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment. Journal of Marketing. 2020; 85(2): 50-69. doi: 10.1177/0022242920962510

Williams J, Citizens DP. Addressing Low-Value Insurance Products with Improved Consumer Information: The Case of Ancillary Health Products. Journal of Insurance Regulation. 2023. doi: 10.52227/26275.2022

Richards DW, Safari M. Disclosure effectiveness in the financial planning industry. Qualitative Research in Financial Markets. 2021. doi: 10.1108/QRFM-04-2020-0060

Hui SH. Commissions exceeding HK$600 billion in a year! Unraveling the mystery of insurance policies’ “cash value” higher than expected. Industries worry about adverse effects. Hong Kong 01. Available online: https://www.hk01.com/%E5%B0%88%E9%A1%8C%E4%BA%BA%E8%A8%AA/911133/%E4%B8%80%E5%B9%B4%E4%BD%A3%E9%87%91%E9%80%BE600%E5%84%84-%E6%8B%86%E8%A7%A3%E4%BF%9D%E5%96%AE-%E5%90%AB%E9%87%91%E9%87%8F-%E8%B6%85%E9%AB%98%E4%B9%8B%E8%AC%8E-%E6%A5%AD%E7%95%8C%E6%86%82%E5%8F%8D%E6%95%88%E6%9E%9C (accessed on 1 March 2024).

Ashta A, Herrmann H. Artificial intelligence and fintech: An overview of opportunities and risks for banking, investments, and microfinance. Strategic Change. 2021; 30(3): 211-222. doi: 10.1002/jsc.2404

Pons Pons J, Gutiérrez González P. Distribution channels and growth strategies in Spanish insurance: from networks of agents to branch offices (1870-1940). Business History. 2021; 66(2): 510-528. doi: 10.1080/00076791.2021.1979516

Gopalakrishna S, Crecelius AT, Patil A. Hunting for new customers: Assessing the drivers of effective salesperson prospecting and conversion. Journal of Business Research. 2022; 149: 916-926. doi: 10.1016/j.jbusres.2022.05.008

İbrahimli U. Asymmetric information in banking and insurance industry. Available online: https://www.linkedin.com/pulse/asymmetric-information-banking-insurance-industry-i%CC%87brahimli-acii (accessed on 1 March 2024).

Maseke BF, Iipinge DN. Factors influencing clients in choosing insurance companies. Open Access Library Journal. 2021; 8(1): 1-11. doi: 10.4236/oalib.1106944

Roesler J, Budde L, Friedli T, et al. Scaling Digital Solutions in Healthcare: Paradoxical Tensions in Provider-Customer Relations and Coping Strategies. IEEE Transactions on Engineering Management. 2023. doi: 10.1109/TEM.2023.3314086

FWD Group. FWD completes MetLife Hong Kong acquisition. Available online: https://www.fwd.com.hk/en/press/2020/metlife-acquisition/ (accessed on 1 March 2024).

Insurance Ordinance (Cap. 41). (n.d.). Hong Kong e-Legislation. Available online: https://www.elegislation.gov.hk/hk/cap41!en?INDEX_CS=N&xpid=ID_1438403165752_003 (accessed on 1 March 2024).

Lnenicka M, Nikiforova A. Transparency-by-design: What is the role of open data portals? Telematics and Informatics. 2021; 61: 101605. doi: 10.1016/j.tele.2021.101605

Published
2024-05-21
Section
Article